American Clothing Brands
American fashion has always geared towards minimalism and comfort – which are the exact foundations of the nation’s top American clothing brands. With an emphasis on casual sportswear and less on fussiness and embellishments, these brands are the epitome of American fashion.
If you want to be trendy and cool in the American fashion sense, the key is to look casual chic, preppy, or sporty and your look will be Americana all the way. For a list of the Top 7 American clothing brands you MUST have in your closet today, here are the American fashion brands to stock up on:
This diffusion line by one of America’s iconic designers, DKNY is Donna Karan’s more affordable collection of ready to wear apparel for the younger generation. Launching her line Donna Karan New York in 1984 in New York City, the designer quickly made her mark for her clean and sophisticated lines and use of dark and neutral colors. From her famous jeans to formalwear, DKNY has remained an American favorite for several decades.
Taking pride in being a socially-conscious retail brand, American Apparel is best known for its basic T-shirts and cotton knitwear. Founded in 1989 in Canada, it is now headquartered in Los Angeles, California. Instead of outsourcing the company’s production overseas, American Apparel chose to have its manufacturing center within the US, employing Americans and paying much higher wages compared to other apparel companies who outsource their work outside the country. They have over 200 locations in the world and enjoy an average revenue of over $500 million per year. Starting with t-shirts, they have expanded to offering leotards, leggings, denim, and other apparel.
With over 600 stores in the US, Express is one of the most popular American fashion brands today. Catering to the sexy and sophisticated woman, Express takes inspiration from the runways and interprets the latest trends in the Express ideology. Geared towards women in their 20’s to 30’s, Express offers casual wear, jeans, dresses, and many other garments. If you’re looking for a sexy and modern dress for going out, Express will give you exactly that.
Dubbed as the largest apparel retailer in the world with over 100,000 employees, Gap or The Gap is one of the most recognizable American clothing brands the world over. Almost every household in America owns a Gap product or two, making it one of the ultimate American brands you can have. Launched in 1969 in San Francisco, California, Gap has over 3000 stores worldwide, with about 2,500 of them in US locations. Being THE clothing brand for the masses, the brand’s image is widely regarded as accessible fashion.
Highly known for their iconic black and white print ad campaigns, Guess has always been synonymous with American sexiness. Launched in 1981 in California by Paul and Maurice Marciano, the brand achieved prominent success by 1985 via its famous ads. One of the very first fashion brands to create designer jeans, Guess was the most popular brand of jeans in the 80’s. Guess can now be found in several countries and enjoys a revenue of $1.19 Billion a year. The company has also expanded its line of womenswear to include menswear, infants and childrenswear.
Starting with catalogs in 1983 in New York, J. Crew has become one of America’s most recognized clothing brands. Recently made famous the world over by First Lady Michelle Obama, who is a fan and patron of the brand, the brand has cemented its place in the fashion world as an all-American must have clothing brand. Found in over 300 stores in the US and a few outside the country, J. Crew enjoys a yearly revenue of $1.7 Billion. Offering an assortment of womenswear, menswear, childrenswear, and accessories, you can buy J. Crew in their retail stores, online, and through their yearly catalogs. J. Crew has also collaborated with celebrated designers such as Prabal Gurung, making the brand transcend beyond basic casual wear for the masses.
The original inventor of the blue denim jeans, you can’t get more Americana than Levi’s. It was in 1853 when Levi Strauss came to America from Bavaria to open a dry goods store. Receiving the patent for the first ever riveted blue jeans for workers, Levi Strauss was born. You can never say that your style is American if you don’t own a pair of blue jeans. Invented in San Francisco, Levi Strauss takes pride in being the pioneer of this wardrobe must have. Today, there are about 500 Levi Strauss stores worldwide, with the company enjoying an average of $4 billion each year. Known for being original and having the pioneering spirit, Levi’s also offers a full range of apparel and even footwear. Taking pride in quality craftsmanship and exceptional materials, Levi’s is definitely the best denim brand in the US.
If you want to build your wardrobe with American clothing brands, look no further than these 7 American fashion brands to fill your closet.
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