German Clothing Brands
(updated on June 15 2014)
Germany may not be one of Europe’s established fashion meccas but it sure is a growing international fashion hub. With its many high end designers, established fashion houses and clothing brands, Germany is looking up to be one of the world’s top countries for fashion.
Here is a mix of high end fashion and mass market clothing brands that define the German fashion sensibilities.
You should also read about German Fashion
One of Germany’s most recognizable clothing brands is Jil Sander. Transcending through time and different continents, this fashion house has 14 flagship stores, 27 shop-in shops, and 13 free standing stores in countries all over the world. From the United States, to China, Japan, and France and Switzerland, Jil Sander is eponymous with elegant and minimalist effortless chic. Founded in 1968 by designer Jil Sander, its most popular item of clothing is their pantsuit, made of a form fitting coat that became a bestseller in the 1990’s. Jil Sander, dubbed as the Queen of Less, successfully creates stylish and chic corporate dressing.
Another popular German clothing brands is Escada. This international fashion group can be found all over the world with its shops in over 80 countries. Its main sales market is North America, Europe and Asia. Founded in 1978, its current headquarters is in Munich, Germany, and is considered as one of the leading luxury womenswear brands not only in the country but in the entire world. Escada is characterized by refined quality, modern elegance, and cool and feminine glamour. Its product range varies from clothing, to accessories, shoes, fragrances, kids wear, and even couture and sport.
A clothing brand dedicated to the women’s plus size clothing niche is Ulla Popken. The brand was established in March 1987 by married couple Friedrich Popken and wife Ursula, who had run a successful maternity and children’s wear business. As market leaders in maternity wear, they realized the need for plus size women’s wear and soon opened Ulla Popken to cater to this market, with sizes that started with size 16. Today, they have 300 retails stores across Europe and beyond, and have a catalog and internet shopping presence. They expanded in the United States in 1993, under the leadership of their daughter, Astrid, and her husband. They have also expanded their product range to include footwear and jewelry.
Marc O’Polo, a German clothing brand with a Swedish heritage, was founded in 1967. This brand offers premium casual wear that represents a relaxed and urban lifestyle. The brand is considered to be the most desirable premium casual wear label in the market today with its discerning standards for quality and style. Their full range of menswear, womenswear, underwear, beachwear, accessories, shoes, eyewear and fragrances are all made with natural fabrics and materials to cater to the most sensitive of skins.
Trigema is also another German clothing brand with an environment friendly sensibility. The biggest manufacturer of t-shirts and leisure sports clothing in Germany, they take pride in their prevention of the use of substances that are harmful to humans in their textiles. They use organic natural materials where pesticides and chemical substances where not used in their production. They offer a full range of clothing for men, women, and children, with their t-shirts, sweatshirts, track suits, hoodies, and even underwear. With more than 90 years in the business, Trigema has remained an established German clothing brand that is not only massive, but environment friendly as well.
For the hip and trendy fashionable sets in Germany, NewYorker provides them with everything that they need. Offering young fashion with their jeans, sportswear, and streetwear fashions, they have become one of the most recognized and established clothing brands in the country and across Europe. Catering to the trendy and hip sensibilities of the youth, their other clothing lines like Fishbone and Censored offer products that are inspired by the skate culture. Founded in 1971, it now has over 950 stores in 38 countries in the world, making it one of Europe’s largest fashion businesses.
Family-owned fashion company Strenesse, is one Germany’s most luxurious fashion brands. Founded in 1949 by the Strehle family, it first started out making woven fabrics into shorts, jackets and coats, and gradually focused on womens wear throughout the years. It was in 1969 when the product line Strenesse was actually launched and it has become an established fashion brand in Germay and other European countries. Known for its passion, quality, and style, Strenesse is known worldwide as Germany’s fashion go-to for European style.
Willy Bogner, German fashion designer for the Bogner clothing brand was a former ski racer who decided to shift to filmmaking and fashion after a successful run as an athlete. The first Bogner collection was a ski collection in 1971, followed by a tennis fashion line in 1973, a golf fashion line in 1976, and a sunglasses line in 1983. Today, the Bogner clothing brand is one of Germany’s top brands with seasonal collections each year. It also offers a cosmetics line for both men and women.
S. Oliver, originally Sir Oliver, is one of Europe’s largest fashion and lifestyle companies. It was in 1969 that the first retail outlets were opened in Wurzburg. By 1978, the name was changed to its brand name today, S. Oliver. Based in Rottendorf, Germany, the brand offers womens wear, mens wear, accessories, and even a junior line. It owns over 100 retail stores, 400 shops with partner companies, and are present in thousands of sales floors across 30 countries all over the world.
And lastly, Etienne Aigner is one of Germany’s most luxurious fashion brands. Created by Etienne Aigner and businessman Heiner Rankl, Etienne Aigner AG is known for its elegant and high quality handbags that are made with unique craftsmanship and perfection. Established in 1965, it was only during the 1990’s that the brand expanded to womens wear. In 2005 alone, the brand opened 20 shops, further expanding its lifestyle brand that fuses German sensibilities with Italian soul.